Case Study: Magically Produce a pair of sneakers


Anything is possible in the world of magic! If you can imagine it, Bram can make it happen. Below is an example of the customized magical presentations that Bram has created for clients.

The Challenge: Produce a pair shoes while performing surrounded, including spectators watching from above.
Client: NIKE     Venue:  NIKETOWN – The Forum Shops at Caesars – Las Vegas

In 2006, Niketown held a contest to see who had the best collection of Nike shoes in the USA. On July 22nd of that same year, they flew the winners from each city to Las Vegas for the final competition in their traveling sneaker competition. The main event began at midnight, when the winners from each city went head-to-head for a chance to be named the national champion and win the grand prize. The grand prize was a one-of-a-kind pair of Nike shoes presented in a hand carved wood shoe-box.

Bram took the stage and showed an empty giant aluminum pan to the assembled VIP’s, contestants, invited guests and onlookers watching on jumbo video screens from the mall. Bram explained that there is a recipe for success for everything in life. He tossed a couple of shoe laces into the giant pan. He continued on about how “Nike has the best recipe when it comes to making a pair of shoes. The have the best ingredients. The best researchers, designers and marketers.” He tossed in a Nike Swoosh and some pieces of leather into the pan. “It takes an incredible team of people”… “salespeople”… Bram produced a lit match from nowhere and tossed it into the pan which burst into large flames. Bram covered the giant pan with the lid, and continued “and of course it takes some NIKE magic!” Bram removed the lid to reveal the beautiful wood shoe box along with the one-of-a-kind pair of Nike shoes that he cooked up out of thin air!